ChatGPT is not an AI assistant.
It's a temp worker who shows up every single day with no memory of yesterday, no idea what your business does, no understanding of your tone, your clients, your goals, and zero job description.
You wouldn't hire a human that way. You'd never walk a new employee in on Monday morning, give them no training, no role, no context, and expect world-class output by Monday afternoon.
But that's exactly what everyone's doing with AI. And then blaming themselves when it doesn't work.
The people getting real results from AI aren't smarter than you. They aren't more technical. They haven't found a secret prompt. They've given their AI a job.
A defined role. A set of responsibilities. A clear understanding of the business, the tone, the goals. Context that carries across every task.
That's the difference between a temp worker and a real employee. And it's the only thing standing between you and an AI that actually works.